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How Brainfish AI Meets the Evolving Customer Support Responsibilities

In this article, we look at how Brainfish can help brands reduce their workload and optimize their processes with the help of AI.

Published on

June 18, 2024

Key Takeaways

  • Agents handle a wide range of tasks from solving technical issues, providing product information, assisting with account-related inquiries, to documenting interactions for continuous improvement. 
  • AI technology, like Brainfish, significantly reduces the workload on customer support agents. 
  • Brainfish AI streamlines the process of collecting and analyzing customer feedback, identifying trends and areas for improvement.
  • It also assists in maintaining an up-to-date knowledge base by identifying gaps and generating relevant content. This ensures customers are receiving accurate and timely support.
  • Brainfish's Agent Assistant offer support agents quick access to information and step-by-step guidance for resolving issues, significantly speeding up response times and enhancing the accuracy of support provided. 

The primary responsibilities of a customer support representative revolve around solving customer problems, providing guidance, and ensuring a positive experience. Whether addressing technical issues, answering questions about products or services, or assisting with account-related matters, the role is to resolve issues efficiently and effectively.

An agent's responsibilities also include documenting information – customer interactions, feedback, and other relevant data to improve products or processes based on customer insights. 

While straightforward, their role can be challenging. The demanding nature of customer inquiries, the need for quick resolutions, and the pressure to maintain high customer satisfaction levels can be difficult. The attrition rate for customer support agents can be pretty high, with annual turnover rates ranging from 30% to 45% in the industry.

Here's where AI technology offers hope – from reducing workload to optimizing processes. In this blog, we'll look at how Brainfish AI can help with customer support responsibilities.

Understanding the Responsibilities of Customer Support Agents

Customer support agents are required to help users with the purchase and post-purchase experience. For instance, when a customer buys a new software subscription, an agent can assist with onboarding, helping them set up and navigate the platform effectively.  

They also act as a bridge between customers and the company, addressing concerns such as technical glitches, billing discrepancies, or product dissatisfaction. As part of their responsibilities, agents listen attentively to customers' problems, offer empathetic support, and work towards finding practical solutions. They take ownership of issues and ensure timely resolution. 

Customer support agents seek input on product experiences and service interactions. In addition to asking for feedback, they also analyze feedback trends and identify areas for improvement. 

Reviews also fall under the purview of customer support agents. They respond to customer reviews across various platforms, including company websites, social media, review sites, and third-party platforms like Google or Yelp. 

Finally, customer support agents are expected to update FAQs and knowledge base articles. They collaborate with product teams to understand new features to update information. 

How Does AI Help in Customer Support Responsibilities

1. Improve Self Service so Agents can Focus on Complex Tickets

AI helps customers find answers themselves. This reduces the workload on customer support agents.

Brainfish's AI provides instant and accurate answers to customer queries, including complex ones where the answer spans multiple documents. Self-service frees agents from repetitive tasks, allowing them to focus on resolving real complexities and providing personalized support to customers with more challenging issues.

2. Automate Feedback Collection and Analysis

Brainfish's AI significantly supports customer support agents by automating the collection and analysis of feedback. The Themes feature categorizes and prioritizes feedback, highlighting trends and patterns that agents can leverage for informed decision-making.  

This feedback facilitates continuous improvement in products or services based on customer inputs. Automation saves agents time and enhances their ability to address customer needs and deliver exceptional support.

3. Speed Up Responses to Customer Questions

Brainfish’s Agent Assistant helps customer support agents speed up responses. It offers agents step-by-step instructions for issue resolution and delivers consistent, accurate replies in just a few seconds. 

The AI also provides agents with quick access to their notes and team documentation. With this, the assistant significantly reduces the time to resolution and lessens the need for deep-domain expertise. 

This technology enhances agents’ effectiveness by addressing the challenge of unreliable access to customer information, which is a common issue faced by 3 in 10 agents. As a result, agents can perform their jobs more efficiently.

4. Identify Gaps in the Customer Support Knowledge Base

A lack of up-to-date information often leads to negative experiences. AI can help companies address this challenge more effectively.

At Brainfish, AI-powered search analysis helps understand what customers are searching for and how many searches are successfully answered. This analysis helps understand the information being served to customers and enables the creation of more relevant and accurate answers, filling content gaps.

The Search Dashboard also compares searches made by agents and customers, providing insights into customer search behavior and agent responses. This comparison helps optimize search results and improve agent and customer interactions.

5. Create and Document Articles

Brainfish's Article Copilot helps generate and expand on support content in your brand's voice, ensuring consistency and alignment with your company's messaging.

It assists in creating and managing customer-related content, making it easier for agents to access and share relevant information with customers. 

The Way Forward with AI in Support Agent’s Responsibilities

AI technology, especially Brainfish AI, empowers customer support teams to perform at their best. It streamlines their jobs, improves their productivity, and provides insights to take action on.


A balanced approach to customer support duties leads to reduced staff turnover and enhanced satisfaction levels among agents and customers alike.


To see firsthand how Brainfish AI can transform your customer support team's responsibilities, get in touch.

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